Posts Tagged ‘trade show exhibits’
Author: Kimberly Green
I’ve always had a thing for trade shows and conventions. It’s been way too long since I’ve been to one—about two years ago for the golf show in Long Beach—and I really miss ‘em. I particularly liked the golf one because as many of you know, I’m a golfing fiend! Since there are so many innovations out there, having them all under one roof throws me into a state of sensory overload. I think after meandering six or seven of the larger, custom booths, my psyche was reduced to that of a small toddler at a rock concert. My friends found me later that day in fetal position in the corner of the building with drool on my cheeks, mumbling to myself…
However, I will be there the next time a convention rolls around! Seriously, I love these things even if I have no interest in what the trade show is all about, like fishing. When I was young, my father and grandfather were avid fishermen. I… was not. It was just too boring for me… I’d sit there, cold and wet, waiting for hours for a fish to bite. However, I can see how it would be relaxing, and I suppose I haven’t really given it a fair shake in my adult years, but as a boy I really loathed fishing. Nevertheless, my grandfather would go to the fishing expo at the Long Beach Convention Center each year, and I would always join him.
Again, I think it’s my fascination with innovation that keeps me interested at trade shows. I love seeing new technologies and ideas, gimmicky or not, being displayed and talked about in wonderfully decorated booths… the custom booths are really what catches my attention! If a booth looks boring at a glance, I probably will continue wandering through the aisles… but if it looks visually impressive, regardless of what they are selling, I’ll definitely check it out! Oh, and all the free stuff they give out at these things never hurts either! I remember coming home with my grandpa and a bag full of free goodies… little fishing lures, stickers all sizes, pamphlets, leaflets, those sorts of things… then spreading them out all over the floor for my grandma to see. Funny sidebar—my late grandfather was a truly unique individual. He loved traveling to exotic places to hunt and fish, and most of the time, if he was considering buying a new fishing rod or reel or something like that, he’d research it for MONTHS, talking to different people, reading about different manufacturers at the various fishing shops (this was pre-internet!) and when he finally made his decision, it was only after he’d exhausted all of his options for the item that he wanted to buy. But every year at that trade show, he’d spend three or four hundred dollars on some piece of fishing gear, just on a whim! I guess that the products and technologies also mesmerized him, so maybe my lust for conventions runs in my blood!
When I see a truly artful and well put together as well as functional Custom Tradeshow Exhibit. It makes me curious enough to take a deeper look with hope that their work is as organized as their exhibit. Seeking out truly excellent Exhibit Manufacturer will be the best source for attaining a booth that truly speaks your language and can get your point across. At a tradeshow where there is so much to take in, setting yourself apart from the rest is really necessary for maximum exposure.
About the Author:
Kim Green shares her husband’s story and his fascination with elaborate trade show exhibits as well as the impressive trade show assistance Expo3 offers!
Despite the fact that economy is in bad shape right now, this is not the time to skimp on marketing.
Trade shows are an excellent way to not only advertise your business but network with your peers and meet potential customers. The key to being successful at a trade show is to stand out. Of course, your business and the services or products you supply should be what makes you stand out from the rest, but that is not what is going to catch someone’s eye at first glance.
Your goal, when being displayed at a trade show, is to attract leads and customers. One way to do that is to make sure you have an exhibit display that is aesthetically pleasing and which showcases exactly what your business offers. You can find exhibit manufacturers worldwide and locally, who will do an exceptional job at making your business the talk of the trade show. If you’re in the California area, Los Angeles exhibit manufacturers come to mind as one of the leading exhibit manufacturers today.
There are other key factors that play a huge part in making you and your business successful at any trade show. Remember these key points:
Eye Contact – always make sure you look people in the eye. People will feel as though you genuinely want to speak with them.
Stay at your booth – Being at a trade show can sometimes be a bit frustrating. There are times when it is slow and not many people are even near your booth. These are the times you’d love to walk around and break away from the boredom you might be feeling. Don’t! Always stay at your booth. You never know when someone will pop over and what if it’s the time you’re not there?
Contact Your Leads – You will probably get a lot of leads at a trade show. Always follow up with each and every one of them. Make it personal too. When you gain a lead or contact, jot down some notes about them. Then, when you contact them, they will feel important if you speak to them as though you remember them.
In conclusion, trade shows are an excellent way to market yourself and your company. Your exhibit speaks volumes about your business. If you hire an insightful exhibit company to customize your booth you will be well on your way to making your display stand out which will bring you plenty of visitors! This is the first step to being successful at any trade show you appear at.
K. Green’s business has used Los Angeles exhibit manufacturers when participating at trade shows.
With the struggling economy, trade shows and expos have become a vital part in business success but many factors are overlooked that could help drive traffic to your exhibit.With the growing trend of slumping sales in all industries, leaders in product sales have realized that industry trade shows and product expos have become a very important part of their product’s eventual success or failure. An excellent product can still fail of it is not presented to the world in a professional manner with a concise and consistent message. A trade show or expo is a brilliant way to deliver that message to a mass group of people.
Trade shows and expos have built in client bases because these events are tailored to your product and the people there are looking for that product. So, how do you make your particular product stand out from the hundreds or thousands of products at a trade show or expo? There are three main ways to enhance your product and grab people’s attention.
The first is exhibit design. There are many exhibit manufacturers out there that will help you with anything from small exhibit designs for start up companies to extravagant exhibits for large shows. An exhibit design should reflect your company’s image and mission as well as enhance your products image to the public. You should work with your set designer, not for them, to determine the best size, color scheme and lay out to fit your vision. You should always have creative input as well as the final say during the drafting stage. Also, plan for the future. Keep several questions in mind when planning your exhibit. Will you be attending several exhibits with this product or is it a one-time show? Will you need your people to set up and break down the exhibit or will you need assistance with setting it up or tearing it down? Many designers will offer these services.
Second, a well trained sales staff or product development staff will do wonders for your product once that beautiful exhibit gets them over to your corner of the expo. No matter how well your exhibit is set up you will lose potential clients or customers if your staff appears to be out of their element. Extensive, proper training is a must for your sales staff to drive home success.
The third part of a successful trade show or expo is collateral. That’s a term for literature or take-home items that clearly describe your company goals, mission and current product line. Simple black and white photocopies won’t do here. Full color professionally done literature will grab your potential customer’s eye every time they look at it. Not every customer that walks into your expo is interested in buying on the spot and not every customer that walks away from your expo is disinterested in your product. With those potential customers the best thing you can do is give them something to walk away with to keep them thinking about your product. This will drive up future sales for your product.
As it becomes more difficult to pull in that consumer dollar the method of advertising used will become more important. A trade show or expo gives you a built in demographic that is tailored to your product. Make the most of it and you will be able to drive success to your business.
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