May 28th, 2009 Looking For Women Owned Business Opportunities in These Economic Times
Let’s face it ladies: the job market isn’t what it used to be. Not only are jobs in short supply, but obtaining full time employment means jumping through more hoops then most of us care to endure.
While millions of women check the want ads for a few thousand jobs, chances are most of them aren’t thinking about stopping the madness and putting things back into their own hands by buying a franchising opportunity from an upstart women owned business that understands what it takes to bring women and their families into their stores.
If you are smart about it, spending the money to purchase a franchise can yield a great return on your investment. As you are aware by just skimming the newspaper, these tough economic times are causing established businesses, big and small, to shut down due to a clientele less willing to spend money than they were at this time last year. Because of this, one of the biggest keys to finding a franchising opportunity that is right for you is finding one that is, what business people like to call, “recession proof”. These are businesses that people need to use whether they have a lot of expendable income or not. While people are going to stop buying luxury items such as vacations, new cars and designer clothes, they are always going to need the basics, especially families who have children.
Using this logic, take a close look at businesses that sell discount clothes and shoe such as Apricot Lane or Ross, or fast, healthy food or sandwich shops like Togo’s or Subway ,or a good, inexpensive place that will cut children’s hair that is marketed towards children. One of these children’s haircutting franchises you might want to look into is Snip-Its, a female-owned, Massachusetts- based company that was started in 1993 and now offers 50 salons in 22 states with more to open. Chances are if you are able to give parents a quick, stress free experience that keeps their child happy, you’ll get repeat customers.
It’s also good to keep your eyes out for a business that knows how to market to families. This includes slogans or mascots that are easy to remember for parents and children alike. Think of the “Golden Arches” or “Ronald McDonald”, or even “Chuck-E-Cheeses” cartoon mouse and their slogan “Where a Kid Can Be a Kid”.
These are just a few things to think about if you decide it’s time for you to take the reins and look into buying into a franchising opportunity. You can find lists of franchising opportunities, including female owned businesses, online. Buying a franchised business can be a big risk, but also an exciting and fun opportunity if you’re smart about it.
Author Kimberly Green ran a home business for several years and has implemented a few excellent ideas for a successful women owned business as well
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