February 20th, 2012 Personal Branding Tools

Personal branding can get confusing and frustrating when you have multiple social media platforms to work in. Especially when each one has a different audience profile to work with. It also becomes tiresome trying to keep each one of your social media platforms current and up to date. The social media platforms that you use for casual acquaintance networking will contain different messages than those of your professional and job search networking profiles. Having all of these social media platforms can make personal brand messaging become unnecessarily complicated.

One way to avoid this social media platform crisis is joining the circle of Google+. Now there is a personal branding tool that can put social media networking into perspective by avoiding all the audience mix-up platform pitfalls. Google+ is just one social media platform that has been crafted to tailor the different messaging audiences, casual and professional, instead of going through multiple social media sites. This is achieved by creating circles to place your contacts in and specifying the type of relationship significance that you have with them.

Google+ takes on a new level of social media networking by connecting and sharing on the web like in real life. With your personalized circles, you can share your thoughts, links and photos to the appropriate audience without going to a different social media platform for that specific messaging audience. Once you have your professional contacts grouped in a circle you can target a specific message to the appropriate professional networking group. The same goes for your casual contacts, once they are grouped in a circle you can send specific messages to them without going to your professional circle. What a better and more relaxed way to establish your personal branding by connecting to specific groups and communicate the appropriate message depending on the type of relationship.