April 28th, 2010 Made In The USA: Not Just A Cliché

I’m sure by now the phrase “Made in The USA” has become a cliché. It’s something that is thrown around so much that it’s pretty much lost its meaning. It’s become a way for companies to soften the blow of their economic identity. A big box store that takes over a local economy is supposedly good for America because it stocks things that are made in America (though, mostly made in China). What does that even mean? Are we supposed to support these companies and buy their products just because they are made in the USA?

Well, though it’s become a cliché, the label “Made In The USA” does have many advantages in this troubled economy. Unless you truly understand the business world, you might not be aware that products provide money for much more than just the company. Take women’s lab coats for example. Purchasing a lab coat is not to be taken lightly. Doctors need something more than a simple white coat, they need something what will repel stains, keep fresh and, most importantly, stay comfortable during a ten hour work day. Because of this most doctors are willing to pay a bit more for a quality lab coat so something made locally in a small factory in the United States is definitely more attractive then something mass produced in Asia.

What most people don’t understand, though, is that the money spent on a lab coat doesn’t just profit the company selling the lab coat. Instead the money that is spent on the lab coat directly goes to help everyone who had a hand in getting the lab coat from the factory to your doorstep.

Obviously the sale of a “Made in the USA” lab coat will benefit the sewing factories workers and embroiderers who helped put the coat together. But the sale will also benefit the designers who helped design the coat and the lab who helped develop the new technology that helps the coat stand out from the rest. In addition everyone from the general managers who keep the factory running smoothly to the janitors who help keep the place clean benefit from the purchase of the product.

But it doesn’t stop there. Since the product had to be marketed the sale will ultimately benefit the PR and SEO firms who helped get the brand name out there and the sales companies that provided the coat for sale through their website or store. And let’s not forget the actual person who sold you the lab coat, either in person, on the phone or over the internet. These are all people that ultimately benefit from the sale of this lab coat.

So next time you wonder how you can help the US economy in this time of crisis just think of all the people you would help when purchasing a “Made in the USA” product. I know it might sound cliché, but it really does help.

Kim Green has many close friends in the medical profession who are constantly looking for high quality medical apparel such as women’s lab coats.